The Playgroup at City North approached me when they recently started a new playgroup with the goal to support young families in the North Brisbane community. While it can be a challenge to design for both kids and adults, it is always very rewarding. You need to find the balance between a design that attracts children without making it tacky or overwhelming and therefore distancing the parents.
The Client and I decided we wanted to use bright colours that would engage the kids without going overboard. So we limited the design to a tri colour pallet. I modified a block letter font to simplify the logo without losing that hand drawn character. I also echoed the hand drawn look in the triangle shapes to create a cohesive style. The confetti style gives a celebratory and welcoming feel.
In just under a year operating the City North playgroup has established itself as a popular group for North Brisbane families!